Public relations (PR) marketing focuses on maintaining a positive reputation and
building strong relationships between a brand and its publics, including customers,
partners, and media. PR leverages media outlets and content-driven strategies such as
press releases, newsworthy articles, interviews, and publications to communicate key
messages and enhance brand visibility organically. Unlike paid advertising (such as
SEM, Display, or CTV), which buys placement for direct promotional content, PR typically
earns media space by providing valuable, engaging content that media outlets choose
to publish due to its inherent interest or newsworthiness.

Brands typically engage PR agencies or hire in-house specialists to orchestrate PR
campaigns. These professionals craft compelling narratives, pitch stories to media
outlets, manage crisis communications, and network with journalists and influencers to
secure organic placements.

Performance in PR is measured differently from paid advertising. Key metrics include
the volume and sentiment of media coverage, the quality of media placements
(considering the outlet’s relevance and audience reach), engagement levels on social
media following PR campaigns, and ultimately, changes in public perception and brand
authority. Advanced metrics might also track the conversion metrics indirectly
influenced by PR activities, such as spikes in website visits or increased sales
coinciding with major PR events.

At Starsky Marketing, we excel in developing comprehensive public relations strategies
that align closely with a brand’s overall marketing goals. Our team assists in crafting
and disseminating press releases, managing communications, and securing media
coverage that genuinely reflects and enhances the brand’s message.

We facilitate buying PR campaigns by establishing strong relationships with key
publishers, media outlets, and influencers, ensuring that our clients achieve the best
possible organic exposure. We also specialize in ROI analysis, using sophisticated
tracking tools to measure media reach, audience engagement, and the impact of PR
activities on brand perception and customer behavior. This holistic approach allows
brands to see the tangible benefits of PR and refine their strategies for even greater
effectiveness.