Display advertising involves the use of visual ads that can include text, images, flash,
video, and audio to attract the user’s attention on various websites across the internet.
Unlike Search Engine Marketing (SEM) which targets user queries on search engines
with text ads, display ads can be seen on websites in designated ad spaces, typically
related to the user’s browsing behavior or demographics, enhancing brand visibility and
user engagement.

Brands purchase display advertising through networks such as Google Display Network
or through direct buys from specific websites. These networks allow advertisers to
target specific sites, audiences, or contexts that align with their brand message.
Advertisers can customize campaigns based on factors like location, behavior, content,
and more, and choose where their ads will appear.

Performance in display advertising is measured through metrics such as impression
counts, click-through rates (CTR), conversion rates, and return on investment (ROI).
Tools like Google Analytics help track these metrics, providing insights into how
effectively the ads are driving user action and engagement. This data helps advertisers
adjust campaigns dynamically to improve performance and results.

At Starsky Marketing, we assist brands in creating and purchasing impactful display
advertising campaigns. Our expertise includes designing visually appealing ads and
strategizing placements to maximize reach and engagement. We handle everything
from media buying through networks that ensure optimal visibility, to targeting and
retargeting the right audiences based on sophisticated demographic and behavioral
data.

Additionally, we excel in ROI analysis by leveraging advanced tracking tools and
analytics to assess the effectiveness of campaigns. We provide actionable insights and
continuous optimization to ensure that brands achieve the desired outcomes, whether
it’s boosting brand awareness, increasing website traffic, or driving conversions. With
Starsky Marketing, brands can expect comprehensive support that enhances their
display advertising efforts and delivers measurable success.