Video and Connected TV (CTV) campaigns involve the distribution of video ads through digital channels, including streaming platforms on smart TVs and devices. Video campaigns run across web and mobile environments, while CTV campaigns specifically target audiences watching content on internet-connected televisions, providing a richer and more engaging user experience.

Brands can purchase video and CTV ad campaigns through programmatic advertising platforms, direct buys from broadcasters or streaming services like Hulu, Roku, or Peacock, or through Demand-Side Platforms (DSPs) that automate the buying of video ads across multiple networks. These platforms allow for precise targeting based on viewer demographics, behavior, and preferences, similar to digital advertising.

Performance of CTV campaigns is measured using metrics such as view-through rate (VTR), completion rate, impressions, and new or returning user engagement. Conversion metrics and attribution models are also used to determine how effectively ads drive actions beyond views, such as app installs or purchases. Data integration from various sources like set-top boxes and streaming apps provides comprehensive analytics, helping brands optimize their campaigns for better ROI.

At Starsky Marketing, we specialize in crafting and executing Connected TV (CTV)
advertising campaigns that capture the attention of specific audiences. We assist
brands in navigating the complex landscape of CTV advertising, including selecting the right platforms and crafting compelling video content that resonates with viewers.

We manage the entire process from media buying to campaign launch, utilizing
advanced targeting techniques to ensure ads are shown to the intended demographic, maximizing reach and engagement. Our analytical approach includes in-depth performance analysis to track view-through rates, completion rates, and conversions, providing clear insights into the ROI of each campaign.

With Starsky Marketing, brands can leverage the power of CTV advertising to achieve outstanding market presence and measurable financial results, ensuring every ad dollar is spent effectively.